health-tech start up

Auri App

iOS app
iOS app
health-tech
health-tech

Auri is rooted in empathy and preventive care.
In this project, I leverage AI tools in my design process to cut tedious design by 40% to build user-centric technology that steps in before stress spirals, it offers support when users need it most, aligning impact with beauty, intention, and ease.

Auri is rooted in empathy and preventive care.
In this project, I leverage AI tools in my design process to cut tedious design by 40% to build user-centric technology that steps in before stress spirals, it offers support when users need it most, aligning impact with beauty, intention, and ease.

Auri is rooted in empathy and preventive care.
In this project, I leverage AI tools in my design process to cut tedious design by 40% to build user-centric technology that steps in before stress spirals, it offers support when users need it most, aligning impact with beauty, intention, and ease.

role

Product Designer

Research

Visual Design

Product Designer

Research

Visual Design

PRODUCT

End-to-End

Product

tools

Figma, FigJam, Claude, ChatGPT, Lyssna, Google Suite, Stitch AI, Otter AI

when

June 2025 (3 weeks)

Table of contents
Table of contents

01. Overview

01. Overview

02. Research

02. Research

03. Ideation

03. Ideation

04. Utilizing Emerging AI Tools

04. Utilizing Emerging AI Tools

05. Design

05. Design

06.Test

06.Test

07. Final Thoughts

07. Final Thoughts

background
background

People are trapped in a cycle of catching stress after its too late.

Problem

People only recognize stress after it overwhelms them β€” users remain trapped in a reactive cycle of damage control instead of prevention.

Solution

Auri uses AI-powered biometric pattern recognition to catch stress before it spirals and deliver immediate intervention.

Constraints

  • 3-week sprint: Used agile methods and AI tools to prototype and iterate rapidly.

  • Hyper-selective user testing: Engaged ~10 users (combining interviews and testing) who closely matched the target audienceβ€”those facing anxiety or high stress, both wearable users and not.

  • Learning in motion: Adapted quickly to new AI-based design tools for rapid experimentation and validation.


β€” How might we transform stress management from reactive damage control to effortless, proactive prevention?

β€” How might we transform stress management from reactive damage control to effortless, proactive prevention?

πŸ’‘ solution preview

Anticipate. Nudge. Support.

Auri’s AI analyzes biometric trends in real time.


When stress thresholds emerge, users are prompted with personalized coping optionsβ€” grounding exercises, brief breathwork, or movementβ€”designed to integrate naturally into their routine and grow more accurate over time.

Anticipate. Nudge. Support.

Auri’s AI analyzes biometric trends in real time.


When stress thresholds emerge, users are prompted with personalized coping optionsβ€” grounding exercises, brief breathwork, or movementβ€”designed to integrate naturally into their routine and grow more accurate over time.

Anticipate.Nudge.

Support.

When stress thresholds emerge, users are prompted with personalized coping optionsβ€” grounding exercises, brief breathwork, or movementβ€”designed to integrate naturally into their routine and grow more accurate over time.

Learn more

Learn more

Research Approach for Auri

Research Approach for Auri

research:
user interviews

research:
user interviews

Starting Broad: Understanding the Stress Prevention Gap

Starting Broad: Understanding the Stress Prevention Gap

I conducted in-depth user interviews with 6 people dealing with chronic stress, where I needed to understand the disconnect between stress awareness and effective action

Research Goals

  • Understand what prevents people from taking action when they know they’re stressed.

  • Understand how people currently recognize and manage stress.

  • Identify factors influencing the success or failure of current prevention methods.

  • Explore willingness and motivations behind adopting proactive versus reactive stress management solutions.

I interviewed 6 health-conscious women (ages 20-30s) across different lifestylesβ€”college students, nurses, and full-time momsβ€”all experienced period app users who've since abandoned or inconsistently use these tools. Women do not live a one-size-fits all life, so it was important for me to have variety in my users.


Research Goals:
- To understand why women abandon period tracking apps
- Identify what makes them feel genuinely supported in managing their health

- Define what "wellness" means to them in the context of hormonal health

What I heard:

"I only realize it after I'm overwhelmed, I don't stop myself from the spiral and think oh I have to meditate."

"I don't even know when I begin to start feeling stressed out."

"I feel stressed out all the time, I don't have the awareness to catch myself."

What I heard:

"I only realize it after I'm overwhelmed. I don't stop myself from the spiral and think oh, I have to meditate."

"I don't even know when I begin to start feeling stressed out. I don't have the awareness to catch myself."

"Tracking my stress doesn't do much for me, it feels like more work."

What it means:

What it means:

What it means:

Users lack awareness of stress onsetβ€”they only recognize it after overwhelming

There is a need for predictive intervention before spiral begins, not reactive management

Users don't want to do tedious work around stress management or their health, they're stressed enough!

When users do have their biometric data, they don't know what to do with it.

research:
trend matrix

Preventative care is on the rise, and AI is making it easier and accessible.

Preventative care is on the rise, and AI is making it easier and accessible.

Preventative care is on the rise, and AI is making it easier and accessible.

The supporting research did after the interview was the β€œtrends matrix”.


Created a comprehensive trend matrix revealing a pivotal moment: wellness is shifting from reactive damage control to predictive intervention (2025+). The analysis showed users want prevention, technology can deliver prediction, but no one had built the bridge.

I interviewed 6 health-conscious women (ages 20-30s) across different lifestylesβ€”college students, nurses, and full-time momsβ€”all experienced period app users who've since abandoned or inconsistently use these tools. Women do not live a one-size-fits all life, so it was important for me to have variety in my users.


Research Goals:
- To understand why women abandon period tracking apps
- Identify what makes them feel genuinely supported in managing their health

- Define what "wellness" means to them in the context of hormonal health

research:
Trend matrix
research:
2 companies -competitive analysis

Learning from Oura Ring & Natural Cycles

These companies cracked the code on biometric prediction.

Oura predicts readiness, Natural Cycles predicts fertility windows.

Both prove users trust devices to anticipate their needs when predictions are accurate and actionable.


The question became: If we can predict metrics such as readiness, ovulation, etc.. why not overwhelm?

I interviewed 6 health-conscious women (ages 20-30s) across different lifestylesβ€”college students, nurses, and full-time momsβ€”all experienced period app users who've since abandoned or inconsistently use these tools. Women do not live a one-size-fits all life, so it was important for me to have variety in my users.


Research Goals:
- To understand why women abandon period tracking apps
- Identify what makes them feel genuinely supported in managing their health

- Define what "wellness" means to them in the context of hormonal health

research:
competittive analysis
goal
goal

β€” How might we transform stress management from reactive damage control to effortless, proactive prevention?

ideate:
design principles

Design Principles

Identifying these leading principles were key in my design process.

I created Maya and Jordan based on interview patternsβ€”representing users trapped in reactive stress cycles who need effortless intervention.

Maya's needs of relief are more immedate.

Jordan had time to explore his biometrics and options.

I created Maya and Jordan based on interview patternsβ€”representing users trapped in reactive stress cycles who need effortless intervention.

Maya's needs of relief are more immedate.

Jordan had time to explore his biometrics and options.

Effortless

Predictions happen automatically & Stress moments require minimal cognitive load

Trustworthy

Scientifically valid stress detection, not arbitrary metrics

Proactive

Prevent stress episodes rather than manage aftermath

Key Differentiators:

Non-negotiable aspects of my design to keep it user centric.

I created Maya and Jordan based on interview patternsβ€”representing users trapped in reactive stress cycles who need effortless intervention.

Maya's needs of relief are more immedate.

Jordan had time to explore his biometrics and options.

I created Maya and Jordan based on interview patternsβ€”representing users trapped in reactive stress cycles who need effortless intervention.

Maya's needs of relief are more immedate.

Jordan had time to explore his biometrics and options.

Zero manual logging required

β€” They need sustainable solutions that fit chaotic lifestyles.

Biometric-driven personalization

β€” They need in-the-moment help, not generic advice

Real-time intervention delivery

β€” Information without action leads to abandonment

ideate:
design principles
ideate:
solution
ideate:
solution

Core Concept: Utilize AI to analyze biometric patterns and deliver personalized stress support before things escalate.


Why? Based on our interviews & formative research, AI is a tool to be used to analyze biometrics and predict stress, helping to raise awareness in users and for the app to learn about the user.

ideate:
user archetypes

ideate:
user archetypes

Turning user stories into personas to keep empathy at the core of design

I created Maya and Jordan based on interview patternsβ€”representing users trapped in reactive stress cycles who need effortless intervention.


Maya's needs of relief are more immedate.

Jordan has time to explore his biometrics and options.

I created Maya and Jordan based on interview patternsβ€”representing users trapped in reactive stress cycles who need effortless intervention.

Maya's needs of relief are more immedate.

Jordan had time to explore his biometrics and options.

I created Maya and Jordan based on interview patternsβ€”representing users trapped in reactive stress cycles who need effortless intervention.

Maya's needs of relief are more immedate.

Jordan had time to explore his biometrics and options.

ideate:
design decisions
ideate:
design decisions

Decision #1: Building out the MVP based on essentials and impact by using a feature matrix

Decision #1: Building out the MVP based on essentials and impact by using a feature matrix

Based on user feedback "I need help in the moment, not generic advice," I designed Auri to learn from three data streams: biometric patterns, stress triggers, and coping exercise preferences.

This meant personalized interventions, not generic notifications.

I interviewed 6 health-conscious women (ages 20-30s) across different lifestylesβ€”college students, nurses, and full-time momsβ€”all experienced period app users who've since abandoned or inconsistently use these tools. Women do not live a one-size-fits all life, so it was important for me to have variety in my users.


Research Goals:
- To understand why women abandon period tracking apps
- Identify what makes them feel genuinely supported in managing their health

- Define what "wellness" means to them in the context of hormonal health

Creating a feature matrix to analyze the imapct it will have for our users.

Key MVP Decisions:

  • Dashboard-focused approach: Users review data and take immediate action from one screen

  • Strategic pivot: Chose AI chatbot over wellness libraryβ€”users wanted contextual guidance during stress, not browsing options

  • Constraint-driven design: Built 2 focused screens with strong user flows rather than 3 scattered features

Key MVP Decisions:

  • Dashboard-focused approach: Users review data and take immediate action from one screen

  • Strategic pivot: Chose AI chatbot over wellness libraryβ€”users wanted contextual guidance during stress, not browsing options

  • Constraint-driven design: Built 2 focused screens with strong user flows rather than 3 scattered features

I interviewed 6 health-conscious women (ages 20-30s) across different lifestylesβ€”college students, nurses, and full-time momsβ€”all experienced period app users who've since abandoned or inconsistently use these tools. Women do not live a one-size-fits all life, so it was important for me to have variety in my users.


Research Goals:
- To understand why women abandon period tracking apps
- Identify what makes them feel genuinely supported in managing their health

- Define what "wellness" means to them in the context of hormonal health

Decision #2: Strategically Prompt Engineering for Scientific Framework Over Arbitrary Metrics

Decision #2: Strategically Prompt Engineering for Scientific Framework Over Arbitrary Metrics

With my counseling psychology background, I recognized Auri's stress scores needed clinical validity. Leveraged ChatGPT AI to translate the validated Perceived Stress Scale (PSS-10) into biometric indicators users could trust.

I interviewed 6 health-conscious women (ages 20-30s) across different lifestylesβ€”college students, nurses, and full-time momsβ€”all experienced period app users who've since abandoned or inconsistently use these tools. Women do not live a one-size-fits all life, so it was important for me to have variety in my users.


Research Goals:
- To understand why women abandon period tracking apps
- Identify what makes them feel genuinely supported in managing their health

- Define what "wellness" means to them in the context of hormonal health

ideation:
user journey mapping
ideation:
user journey mapping

Maya & Jordan's Journey through building stress resilience

Created comprehensive blueprints showing how Maya and Jordan move from stress

prediction notification β†’ personalized intervention β†’ biometric validation, ensuring seamless experience during vulnerable moments.

I interviewed 6 health-conscious women (ages 20-30s) across different lifestylesβ€”college students, nurses, and full-time momsβ€”all experienced period app users who've since abandoned or inconsistently use these tools. Women do not live a one-size-fits all life, so it was important for me to have variety in my users.


Research Goals:
- To understand why women abandon period tracking apps
- Identify what makes them feel genuinely supported in managing their health

- Define what "wellness" means to them in the context of hormonal health

ideation:
user flows
ideation:
user flows

Blueprinting User Navigation

Creating the building blocks of the app that are will fulfill Maya and Jordan's tasks to manage and discover their stress for the MVP.

AI-Accelerated Design Workflow
1st Iteration: Smart AI integration under a 3-week sprint

To challenge myself under a 3-week constraint, I leveraged AI not just for speedβ€”but to deepen the quality of design thinking without compromising clinical rigor.

Stitch AI for UI:
Cut wireframing time by 50%, enabling rapid user feedback cycles from sketches to testable prototypes.

*Helped me decide to pause the wellness library based on feedback.

ChatGPT:
Translated clinical PSS-10 stress indicators into biometric framework, maintaining scientific validity

ChatGPT:
Translated clinical PSS-10 stress indicators into biometric framework, maintaining scientific validity

*Saved time and removed guesswork from building the stress score.

The Impact: This approach compressed weeks of research synthesis into days while ensuring clinical accuracy. Instead of arbitrary stress metrics, Auri maps physiological patternsβ€”elevated HR, disrupted sleep, shallow breathingβ€”to established psychological research.

ChatGPT:
Translated clinical PSS-10 stress indicators into biometric framework, maintaining scientific validity

*this saved both time & "guess-work" on creating resilience score metrics

Low to mid-fidelity Design:
sketches to concept wireframes
design:
brand identity
design:
brand identity

Strategic Design Risk: Dark Mode

I chose dark mode to position Auri as "luxury wellness within reach"β€”similar to Oura Ring's premium approach. In a market of bright, clinical interfaces, dark mode reduces overstimulation while signaling sophistication, making proactive stress management feel both elevated and accessible.

The key words driving the design of the product are:
modern / organic / intelligent / elevated

mid-fidelity to high-fi's
test #1:
usability feedback
test #1:
usability feedback

Users loved the proactive approach, biometric validation, and effortless experience - but there were a couple refinements to be done.

User Testing Approach Conducted qualitative study with 6 participants matching target criteria (anxiety patterns, mixed wearable usage).

Three Core Tasks:

  1. Navigate from stress prediction notification to coping tool to biometric feedback

  2. Switch coping tools during busy moment from homepage

  3. Extract meaningful insights from biometric data and take action

The overall feedback was very positive. The iteration feedback focused on clarity (stress scores, navigation) and making the experience feel less assumptive about users' emotional states.

Iteration Priorities:

Stress Score Clarity:

Enhanced visualization and explanation to help users immediately understand what their biometric stress levels mean and why they matter

UX Language Refinement:

Simplified terminology and messaging to reduce cognitive load during stress moments, making interactions feel supportive rather than clinical

Usability Enhancement:

Added user control through quick-select options, switch features, and feedback mechanisms (thumbs up/down) to create more efficient, personalized interactions

Iterations, ALL FROM
INCORPORATING USER FEEDBACK
test #1:
usability feedback
test #1:
usability feedback

Success Metrics: Qualitative Validation

Validated User Attitudes: Users were excited about catching stress before they spiral. The solution addresses the core frustrationβ€”lacking awareness of stress onset until it's too late to prevent overwhelm.

Ease:

4.7/5 rating

Users act on recommendations without hesitation The app felt natural and required minimal cognitive effort during stress moments


Ease:

4.7/5 rating

Users act on recommendations without hesitation The app felt natural and required minimal cognitive effort during stress moments


Empowered

100%

Users feel empowered instead of paralyzed by stress Participants reported feeling more in command of their stress patterns rather than reactive victims

Empowered

100%

Users feel empowered instead of paralyzed by stress Participants reported feeling more in command of their stress patterns rather than reactive victims

Anticipation

4.6/5 rating

Users embrace proactive stress management over reactive recovery Strong positive sentiment toward catching stress before it spirals, validating the core value proposition

Anticipation

4.6/5 rating

Said they could see themselves incorporating the app into their wellness routine or travel planning lifestyle.



It took the burden away from meβ€”I loved that it removed the pressure because it made the app feel effortless. Most apps just log data and stress me out because I have to take initiative. This felt supportive rather than another task I had to complete."

It took the burden away from meβ€”I loved that it removed the pressure because it made the app feel effortless. Most apps just log data and stress me out because I have to take initiative. This felt supportive rather than another task I had to complete."

πŸ’¬ Adam, User Testing Participant

Real Quote from the Usability testing

Intuitiveness:

95%

They were able to interpret what one had to do in each page without explaination


Intuitiveness:

95%

They were able to interpret what one had to do in each page without explaination


Usability:

100%

All were able to perform each task in a moderated setting


Usability:

100%

All were able to perform each task in a moderated setting


Emotional Satisfaction

8/10 Women

Said they could see themselves incorporating the app into their wellness routine or travel planning lifestyle.


Emotional Satisfaction

8/10 Women

Said they could see themselves incorporating the app into their wellness routine or travel planning lifestyle.


Final flows
Reflections
Reflections

What I Learned

My opinion on AI tools strengthened
AI can't replace strategic thinking, but it excels at accelerating repetitive workβ€”trend synthesis, UI generation, research analysis. In health tech, this compression lets designers spend more time on clinical accuracy and less on manual execution. Stitch AI cut wireframing time by 50%, giving me more cycles for user feedback instead of pushing pixels.


Constraints sharpened focus
Targeting six hyper-matched participants (high stress, mixed wearable usage) yielded deeper insights than casting a wide net. When time is tight, precision beats volumeβ€”quality participants surface critical patterns faster than surface-level research at scale.


My opinion on AI tools strengthened
AI can't replace strategic thinking, but it excels at accelerating repetitive workβ€”trend synthesis, UI generation, research analysis. In health tech, this compression lets designers spend more time on clinical accuracy and less on manual execution. Stitch AI cut wireframing time by 50%, giving me more cycles for user feedback instead of pushing pixels.


Constraints sharpened focus
Targeting six hyper-matched participants (high stress, mixed wearable usage) yielded deeper insights than casting a wide net. When time is tight, precision beats volumeβ€”quality participants surface critical patterns faster than surface-level research at scale.


My opinion on AI tools strengthened
AI can't replace strategic thinking, but it excels at accelerating repetitive workβ€”trend synthesis, UI generation, research analysis. In health tech, this compression lets designers spend more time on clinical accuracy and less on manual execution. Stitch AI cut wireframing time by 50%, giving me more cycles for user feedback instead of pushing pixels.


Constraints sharpened focus
Targeting six hyper-matched participants (high stress, mixed wearable usage) yielded deeper insights than casting a wide net. When time is tight, precision beats volumeβ€”quality participants surface critical patterns faster than surface-level research at scale.


If I Did This Again:

Run competitive analysis earlier

I should have mapped AI chat tools (Claude, ChatGPT, Headspace) upfront to define chatbot differentiation before prototyping. Would have sharpened intervention strategies and avoided mid-sprint pivots.


Apply proven patterns more intentionally

I reinvented wheels during prototyping when established interaction patterns existed. Leveraging design systems earlier would have preserved creative energy for novel problems.

🌟 Curious for more? 🌟

Contact me at nirelinu@gmail.com and I’d love to chat!

🌟 Curious for more? 🌟

Drop me a line at nirelinu@gmail.com and I’d love to chat!

You've made it to the bottom!

While you're here, let's connect.

made with lots of love and matcha

Β© 2025 – Designed by Nirel Manalili

You've made it to the bottom!

While you're here, let's connect.

made with lots of love and matcha

Β© 2025 – Designed by Nirel Manalili

You've made it to the bottom!

While you're here, let's connect.

made with lots of love and matcha

Β© 2025 – Designed by Nirel Manalili